According to a recent article in Mashable, mobile app use increased by 115% in 2013. And John Milinovich (CEO of URX) recently wrote in an article on readwrite.com that, ‘..mobile users spend 80% of their mobile time in apps and have an average of 48 apps installed.’
The numbers speak for themselves and there is no doubt that the adoption rate of mobile devices and subsequently apps is set to grow exponentially in the future.